Monday 18 May 2009

The All-Over Comfort Bra

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Jennifer Love Hewitt partnersÊwith Hanes in new ads "supporting" the All-Over Comfort Bra with ComfortSoft(r) Straps. Debuting March 1, the ads show that Jennifer, a glamorous star, struggles with slipping straps and pinching bras, and like most women, wants a comfortable solution. The TV, print and online campaign features an interactive "Bra Toss" game and behind-the-scenes footage at The Hanes All-Over Comfort Bra is available at select retailers and online at (Feature Photo Service)

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