Cate Blanchett in Armani at the 79th Academy Awards. Some designers did not have to shell out the hefty $1.7 million to get attention with TV commercials. Designers should take advantage of the post-show internet search for celebrity fashion information with paid search initiatives, recommends SendTec, Inc ( www.SendTec.com). (PRNewsFoto/SendTec, Inc.,Timothy A. Clary/AFP/Getty Images)
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