Harumika Unlocks Young Girls' Self Expression Through Fashion

Innovative New Product from Bandai America Inc. Inspires Girls to 'Style Their Imagination'

Be it flirty florals, subtle hues or breathtaking brights, the world of young girls will be transformed into a fashion fantasy that can unfold anytime, anywhere. Bandai America Inc. introduces a new fashion design activity, Harumika, which allows girls to create stylish outfits using swatches of signature, ready-to-use fabrics. Styled around a three-dimensional dress form that locks the look in place using a patent-pending Style Lock System(TM) with no sewing, gluing or cutting required, girls can create a new design every time(TM).

"Girls today are incredibly trend conscious and fashion forward. Harumika provides an exciting and fun way for girls to express their creativity and experiment with designing fashions that are personalized and unique," said Danielle Armbrust, director of marketing, Bandai America Inc. "Harumika is a whole new way for girls to play!"

Harumika is currently rolling out on shelves at Toys "R" Us and Target stores nationwide. Harumika's Fall line will include a variety of fashion forward fabrics to allow girls to create their own fashion collection.

Harumika Style Starter Sets ($10.99 SRP) - includes dress form, stylus tool, fabric swatches, fashion accessories, and fashion stickers; six fashion themes to choose from
Harumika Style Accents Set ($5.99 SRP) - includes three fabric swatches and a charm bracelet; eight fashion themes to choose from
Harumika Super Style Accents ($9.99 SRP) - includes six fabric swatches and a charm bracelet with two charms; three fashion themes to choose from
Harumika Designer Dress Form Sets ($14.99 SRP) - includes two uniquely decorated dress forms with, stylus tool, fabric swatches, fashion accessories, and fashion stickers; three design themes to choose from
Harumika Fashion Show & Go Sets ($19.99 SRP) - includes dress form, stylus tool, formal dress length fabric swatches, fashion accessories, fashion stickers, a fashion tote bag and a sparkling beaded handle that can be worn as a bracelet; three design themes to choose from
Harumika Runway Showstopper Set ($39.99 SRP) - includes pink dress form, stylus tool, exclusive fabrics, accessories, fashion stickers, two Harumika charms, USB camera with tripod stand, and fashion show packaging that turns into a runway stage
The Harumika web site (www.harumika.com) allows the fun and creativity to continue online through an engaging and interactive digital community. Young fashion divas can get their fashion fix and upload photos of their favorite looks to their personalized "look book." They can display their fabulous designs for friends to view in their own virtual fashion boutique, and participate in online fashion runway shows.

For more information about the Harumika product line and interactive online community, please visit www.harumika.com.

About Bandai America Inc.

A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children's toys and entertainment today, including Power Rangers(TM), Ben 10(TM), DragonBall Z(R) and Tamagotchi(R). The company is headquartered in Cypress, California and information is available at www.Bandai.com.

Conforms to safety standard ASTM F963. Color style and decoration may vary. Distributed by Bandai America Incorporated, 5551 Katella Avenue, Cypress, California 90630. (C) 2009 SUNRISE, Layup. BANDAI logo: (R) and (C) 2009 Bandai. HARUMIKA word mark and design: TM SUNRISE. All Rights Reserved.

CYPRESS, Calif., July 20 /PRNewswire/ --