Taylor Momsen launches Madonna line

'Gossip Girl' star Taylor Momsen helps launch Madonna's new fashion label at Macy's clothing store in New York.

USA-MATERIAL GIRL - Taylor Momsen strikes a pose at the launch of Madonna's new clothing line, 'Material Girl'.

The fashion label, aimed at pre-teen and teenage girls, is a collaboration between Madonna and her 13-year-old daughter, Lourdes.

While the original Material Girl wasn't at the unveiling, the collection was launched by singer and 'Gossip Girl' star, Taylor Momsen.

SOUNDBITE: Taylor Momsen, actress and singer, saying (English)

"It's really cool. The line is, it's very much mix and match pieces in the way that, you know, it's kind of, there's something for everyone. You don't have to have a particular style to be able to wear it. So you know, it's kind of, it covers all the bases of things and it's very much about putting your own look together."

Momsen took time out to pose for photos with fans, and performed one of her songs.

Crowds of teenage girls lined up outside the store, as Madonna look-a-likes posed for photographs and handed out pink and white 'Material Girl' cupcakes.

Earlier in the summer, Madonna said the collection would include clothing, shoes and accessories.

Madonna, singer, saying:

"A Material Girl is a girl that is interested in fashion and interested in music and interested in fun and has a sense of humour, and is an adventurous human being."

'Material Girl' is available exclusively through Macy's.

Gemma Haines, Reuters.