Wednesday 8 July 2009

Bijan - The Exclusive Designer

Bijan, whose full name is Bijan Pakzad, has been a major force
in the world of fragrances since 1981 when he developed his
first perfume for men. He further drew attention to his product
when he offered his perfume in Baccarat crystal flacons that
were signed and numbered. As a result, a 6 oz. Bottle of this
perfume is now worth approximately $3,000.

After immigrating to the United States from Iran in 1973, Bijan
wasted no time getting himself established in the world of
fashion and design. In fact, by 1976, he had set up an
exclusive boutique on the legendary Rodeo Drive. His store,
which could only be visited by appointment, was considered by
many to be "the most expensive store in the world." Bijan still
currently resides in Beverly Hills, though he also has homes in
New York, Milan, and Florence.

Today, many of the most powerful men in the world can be seen
wearing clothing designed by Bijan. His clients include
President Bush, Tom Cruise, Arnold Schwarzenegger, Sir Anthony
Hopkins, President Ronald Regan, Jay Leno, and Prime Minister
Tony Blair.

In addition to his clothing, Bijan continues to create
fragrances. His current line includes fragrances for both men
and women. In both cases, he presents the fragrances in
globally patented circular glass flacons that have an open
center as well as a dividing web. When the fragrance is half
full, the two chambers fill on their own accord by following the
scientific principle that liquids seek their own level. His
flacons are so intriguing that one is even featured as a
permanent exhibit at the Smithsonian Institute.

Bijan has won numerous awards for his efforts. In 1988, his
Bijan for Men fragrance won the FiFi award for "Most Successful
Men's Fragrance" from the Fragrance Foundation. His Bijan for
Women fragrance took home the "Best Women's Fragrance Package"
award that same year. His Michael Jordan Cologne won "Men's
Fragrance Star of the Year Specialty/Department Stores" in 1997
as well as "Best National Advertising Campaign - Men's." He also
received the Ig Nobel Prize in chemistry for his DNA fragrance
in 1995. He was also included on the "International Best
Dressed List" by Vanity Fair in 1989.

About The Author: James Philips is a staff member at

No comments:

Post a Comment