Thursday 8 October 2009

What made Prada famous?

Prada handbags, shoes and clothing are one of the most
prestigious brands in the world. These Prada products are
popular with many people today and represent class and high
fashion. The products manufactured in Italy have gotten the
attention of the top fashion designers.

Prada is an Italian designer company that makes handbags,
shoes, accessories, luggage and hats. All of the products
from the Prada company are manufactured in Italy. The
unique designs in Prada products have made their brand well
known in the high fashion world. By the 1990's, the brand
had become a premium status symbol.

In 1913, Prada began producing goods in Milan, Italy.
Miuccia Bianchi Prada, the youngest granddaughter of the
company founder, Mario Prada, and her husband Patrizio
Bertelli now own and run the company. In 2001, she was
listed in Forbes Magazine as one of the richest people in
the world.

It was Miuccia Prada that brought the company to the
attention of the world. The women's ready-to-wear
collection was launched in 1989 and became popular because
of the clean lines, opulent fabrics and basic colors used
in their designs. She was famous for creating dresses that
had dropped waistlines and narrow belts. She chose to use
basic colors like creams, blacks, browns and grays for her
clothing line. Working class women loved them. The classic
looks brought prestige to anyone who wore them.

With Patrizio as CEO of the company the expansion of their
empire began. In past years some of the well known
acquisitions were shares in the Gucci group, Louis Vuitton,
Helmut Lang, Church & Co. and Fendi. They even ventured
into the skin care product line. In 2007, Prada also went
into the cell phone market and came out with the LG Prada
KE850, retailing at $800. Bertelli estimates that the
revenues for Prada will increase to $5 billion dollars by
the year 2010.

Prada has hired talented architects such as Herzog & de
Meuron and Rem Koolhaas to design the stores that house
their products. The Prada store in Milan, Italy has ornate
artistic designs embedded in stone work as well as
beautifully arched windows. The Prada name is displayed in
gold letters against a smooth black finished background
contributing to the image of high fashion.

You will find Prada stores in the United States, Canada,
Europe, Asia, Australia and New Zealand. Some of the famous
places in America that have Prada stores are in the popular
vacation spot, Honolulu, Hawaii. There are two Prada stores
in Hawaii, one in the popular beach resort, Waikiki and one
in the one of the largest shopping centers in the world,
The Ala Moana Shopping Center. Their New York store is
located on 5th Avenue, a prestigious shopping streets in
the United States. You can find Prada stores in the
infamous Beverly Hills, California and in San Francisco as
well. No matter where you go, you will find people carrying
Prada handbags, wearing Prada shoes or at least admiring
Prada products.

About the Author:

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