Thursday 28 May 2009

The Art of Living a Well-Lived Life

Without a doubt Vivre is the embodiment of luxury living,
from clicks to mortar this über luxury shopping website and
catalog typifies the Art of Living. Vivre is the vision
and creation of Eva Jeanbart Lorenzotti, entrepreneur and
founder who launched this unique luxury-lifestyle,
multi-channel retail concept over ten years ago. As a
media darling, Eva is often featured in the pages of
fashion press from WWD, Elle, Departures, Vanity Fair,
Vogue, In Style and many business publications such as
Forbes and Business Week. Hailed as the "mail-order
magnate" by Time Magazine and "one of the most stylish
women in fashion" by Vogue, Eva has redefined luxury
shopping both in direct mail and e-commerce.

The Catalog: The concept of Vivre and selling luxury brands
through a glossy magazine-style catalog was visionary when
Eva launched Vivre back in 1996. The luxury market was
virtually untapped in direct mail and Eva revolutionized
the catalog industry as a place where luxury brands mingled
between beautifully styled pages. With the emerging dynamic
of luxury shoppers and the need to emotionally identify
with the shopping experience as well as the actual product,
Vivre filled the void with ease, elegance and style. The
Website: As the dot com era came into play, Vivre
capitalized on the strength of the catalog business by
launching the Vivre website in 2001. catapulted
the business growth into multi-channel segments allowing
existing customers to shop via a new alternative method and
in addition Vivre acquired an entirely new segment of
online shoppers.

Today, Vivre presents an inspirational shopping experience
through the format of a high-glossy, magazine-style catalog
with a unique luxury-lifestyle focused website which
contains over 150 luxury brands for women, men, children
and home and gifts including luxury brands such as: Oscar
de la Renta, Derek Lam, Etro, Lela Rose and Geoffrey Beene.
Luxury is synonymous with excellent service and Vivre
provides complimentary personal shoppers to assist you,
review the collections and act as a personal assistant in
the selection, purchase and delivery of gifts for mementos
and special events. International shipping is a breeze and
with such a global customer base shipping is available at
every destination. So with world-class shipping, expect
world-class customer service from special orders to
one-on-one consultations.

In April this year Eva brought the Vivre concept to life
and opened its first ever boutique at The Cove, Atlantis on
Paradise Island in the Bahamas. The aptly named store
Escape by Vivre offers a tightly edited collection of
luxury merchandise such as swimwear, caftans, accessories
and handbags, exquisite items that Eva has explored the
globe to find. With Escape by Vivre underway Eva is
considering opening the next resort destination store in
Dubai, The Palm, with a future flagship on a high-profile
urban avenue in either Europe or the U.S. to follow.

However, if shopping in Paradise Island or Dubai is not on
your annual shopping trip list, no worries, Vivre is
close-at-hand, either flick through the glossy catalog
pages or click your way through the website. Luxury, Style
and shopping are right at your fingertips!

About the Author:

Max Trowbridge contributes to PinkMemo - Dallas Edition, an
online Fashion and Shopping publication founded in 2006.

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