Wednesday 17 June 2009

Nina Ricci - Delicate Perfumes

Founded in 1932, Nina Ricci has remained one of the most
prestigious fashion houses in all of France. Madame Ricci
established it along with her son, Robert, when they decided
that setting up their own haute couture house was a lucrative
business idea with many opportunities. Madame Ricci took the
role of a fashion designer, while Robert was the one who handled
the business, including the finances.

They started working with fabrics, creating their own lines of
feminine designs. After a few months from inception, their
business grew under the name Nina Ricci, already known to the
fashion industry as one of the best producers of romantic and
refined fashion pieces.

The success of Nina Ricci can be attributed much to Robert's
effort. In 1945, he came up with the idea of exhibiting the best
dresses ever made. With the help of the President of the
Chamber, Lucien Lelong, Robert was able to dress more than a
hundred mannequins from forty prestigious couturiers in the
whole of France.

Madame Gres and Balenciaga were even included in that
exhibition held in Louvre, Paris. This fashion showcase is what
allowed the designs of Nina Ricci to reach other areas of Europe
and even the United States.

After a few years of success, Nina Ricci began offering a line
of luxury perfumes for the affluent. Robert was the creator of
these fragrances, and he created this new line of products just
to cope with the company's expansion.

The first perfume made by him was named Coeur Jolie, and this
was followed by another, the L'Air du Temps. This latter
fragrance is the one considered by most consumers as the most
delicate. It even remains as Nina Ricci's top seller until these

The Coeur Jolie, on its first release, was valued not just for
the delicate scent it emits but also for the great packaging
that Nina Ricci has made. The perfume was contained in a crystal
bottle that is frosted. The bottle was crafted by Marc Lalique
and it features illustrations made by Christian BZrard.

This fragrance is made of sweet smelling flowers, the one that
sets Nina Ricci apart from the rest of France's creative
perfumery. The L'Air du Temps, which means "mood of the times",
became France's most classic perfume product ever created.

In 1959, new designs emerged then bringing Nina Ricci to new
heights. The house acquired an international honor mainly for
the success of one of its new collections, the Jules-Francois
Crahay. This line was consolidated a few years after by GZrard
Pipart, who took the new management over the haute couture
studio in the year 1964. That same year, the L'Air du Temps was
distributed and marketed not just in the whole Paris, but also
in the major markets in the United States and Japan.

The perfumes of Nina Ricci continued to develop even after the
death of Madame Ricci in 1970. The company was then considered
as the leading exporter of fragrances in France. The production
was even increased with the establishment of Ury Perfume
Production Center where the known Farouche perfume was
formulated. The company made several other fragrances, and this
production is expected to increase with more and more people and
technologies now being used for better results.

About The Author: James Philips is a staff member at

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