Sunday 17 May 2009

Choose Your Anti Aging Skin Care Product with Care!

Visit your drugstore, your department store, or go online,
and you'll see one anti aging skin care product after
another. Manufacturers of these products are well aware
that people will spend fantastic amounts of money if they
think they can reverse the aging process and look young
again - or at least, better than they do now.

Cosmetic surgery has become an enormous industry. Literally
billions of dollars every year are spent on reconstructive
surgery, Botox injections, and other procedures to change
the way people look. Don't think the market for the perfect
anti aging skin care product is any different! Both women
and men spend hundreds of millions of dollars yearly on
anti aging skin care treatment in the quest for the
appearance of eternal youth.

The trouble is that many of these highly-advertised anti
aging skin care products don't really work. Some of them
may be developed by less-than-scrupulous companies. Others
come from reputable beauty-product makers. These companies
have added various elements to their creams and serums to
create what they advertise as the newest anti aging skin
care treatment.

Choosing the Right Anti Aging Skin Care Product

Don't be discouraged: there are some excellent anti aging
skin care products available, too. Here are a few pointers:

1. Steer clear of products containing fragrance. Suppose
your anti aging skin care treatment has added fragrance;
you put the cream on your face, and you can smell the
pleasant fragrance. However, be aware that some fragrances
contain chemicals that are toxic. Your skin is porous, so
when you apply an anti aging skin care treatment to your
face (and perhaps your body as well), these toxins enter
your bloodstream through your skin.

If you like using fragrances, use perfume, cologne, or a
body spray. Just a few short sprays of these will give you
an aura of fragrance that will last for several hours. In
contrast, when you massage an anti aging skin care product
into the skin of your face and your body, the surface area
involved is large. You invite the possibility of long-term
damage from toxic chemicals.

2. Don't buy an anti aging skin care treatment whose label
says it contains collagen. It is probable that the
manufacturer is willing to take advantage of the general
public's lack of knowledge. Many of us realize - because we
have been told by countless advertisers - that the main
reason older skin wrinkles and sags is because our bodies
no longer produce as much collagen.

The natural collagen in our bodies provides the skin with
durability, strength, and elasticity: so it sounds quite
reasonable that if your body is producing less collagen as
you age, you can apply an anti aging skin care product
containing collagen, and bring your skin back to its
youthful condition.

That's not going to happen. The molecules of collagen are
far too large to diffuse through the skin. Topical
application of collagen is useless, and expensive. The
only way to increase your body's collagen is to find an
anti aging skin care product whose ingredients have been
proven to stimulate the body's production of new collagen!

Beware of the Hype

Let's talk about the reason some of these creams containing
collagen are both ineffective and enormously expensive.

Marketing is everything when you're selling a product.
Manufacturers often spent most of their total budget in
marketing their anti aging skin care treatment, rather than
on actually making the best product possible. They realize
that putting the cream in a lovely glass jar, or packaging
the tube in especially fancy wrapping and boxing, will
encourage consumers to buy it.

Manufactures understand that spending huge amounts of money
for full-page ads in beauty and fashion magazines, or
placing ads on television, will encourage people to buy it.
And they know that customers will buy it if they pay a
well-known screen celebrity, athlete, or model to promote
the product.

Do you suppose a celebrity has agreed to act as
spokesperson for this product without being paid for their

You can bet they are getting several MILLION dollars for
their trouble. If the manufacturer has to make this kind of
cash outlay to each spokesperson, and pay royalties as
well, they will have to increase their products' prices to
compensate. In the end, the consumer is paying for these

For this reason, I firmly believe that when you are looking
for the best anti aging skin care treatment - or, in fact,
any "vanity product" - your best and most economical source
will be the smaller, little-known companies. They are able
to put their resources into developing and making a better
anti aging skin care treatment that actually does what it
promises to do, and keep their product costs lower at the
same time, because millions of their dollars do not have to
go to celebrity payments for product endorsements!

I am a researcher, whose job is to find top-quality
products manufactured and offered by such smaller
companies. My best advice to you is to find an anti aging
skin care product whose ingredients have been clinically
proven to stimulate production of collagen by your very own
body. Your skin will show the benefits of using such an
anti aging skin care treatment, and your budget won't be
broken by celebrity payments in your search for younger,
fresher skin!

About the Author:

Your skin is not exactly like anyone else's skin. Visit now to find out how to select the
skin care products that will make your skin its most

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