Sunday 17 May 2009

How To Start A Cosmetics Business

Industry analysis indicates that the sales of cosmetics and
toiletries in the U.S. are expected to sustain a steady
increase of 5-6% until at least 2010, when annual sales will
top $7.6 billion. That forecast makes for optimal conditions
for starting up a cosmetic business that can be run from your

At present, just over 50% of cosmetic and toiletry items are
sold by major retailers or chains. The rest are divided amongst
various beauty product specific companies as well as many
independent businesses.

The very size of the market, allows for either concentrating on
a particular area, or selecting several target consumers such as
make-up for teens, women, those who have specific conditions,
products for men, as well as natural beauty products for the

In operating a home business, you will need to first study the
market and potential clientele in your area, and whether you
want to supplement those sales with an Internet presence. You
can find information not only in your local area but also by
doing research online. The next choice is whether to run a
business entirely on your own, including investing your own
funds in stocks and sales tools, or becoming part of an
established company of good reputation for their products and
how they treat both customers and sales consultants.

Investigate these companies thoroughly and ensure you are happy
with the products, requirements, services and have checked out
their background. They may have a sales quota requirement that
must be met regardless of the time of year, when by its nature,
cosmetics tend to be high sellers for major gift-giving
occasions so be sure to check those as well.

The cosmetics business is not one that waxes and wanes with
trends, although it can be cyclical in nature as to what
products, i.e. perfume, soaps, lotions, are the biggest current

About The Author: For more information on staring a cosmetics
business, visit

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