Tuesday 16 June 2009

Nino Cerruti - Italian Fashion

Hailed as the founding father of the Italian fashion, Nino
Cerruti first saw his interest and passion with designing
products and accessories for the fashion market when he was
still in his 20s. He was born in Biella, Italy and at that young
age, he took control of the textile mills owned by his family.

He transformed the business into something more promising by
simply focusing on tailoring design applied to the finest of
their fabrics. Textile manufacturing is still handled though,
but his sensibility is now applied for fashion.

Nino Cerruti first came out as a fashion designer when he
created his first collection of men's wear named the "Hitman".
This product has been considered through the fashion industry as
a revolutionary line, but was later surpassed by one of its
newest addition, the unisex clothing of 1967.

While designing his men's wear collections, Cerruti decided to
establish a boutique in Paris, allowing him to provide the
public the latest in the fashion world. Few months after, new
boutiques were opened in other areas in the world, and Nino
Cerruti started handling designing lessons with only few of his
dedicated talents. Giorgio Armani was one of them.

In 1993, Nino Cerruti showcased his menswear collections still
in Paris without any of the dramas involved in the traditional
menswear presentations. This principle is maintained in all of
his projects, but what is really noted about all of his designs
was the use of three-button single-breasted look, which is but
natural to Giorgio Armani's designs. Unlike the other fashion
designers, the works of Cerruti all boast a highly textural
fabric that appears very luxurious in all aspects.

In an attempt to expand his knowledge in fashion designing,
Nino Cerruti began developing a wide selection of dandies. He
designed costumes for movie actors, and aside from designing
clothes for these people, he also used celebrities as his own
models. He experimented on this venture for a number of years,
and what later followed was the production of his advertising
campaigns and promotions created for his own business.

Nino Cerruti is also known for his popular lines of fragrances.
However, unlike his clothing products and accessories, the
perfumes and colognes he markets are manufactured not by him,
but by Coty, Inc. Included in the list of Cerruti's most popular
perfumes are the following: Nino Cerruti for men, Fair Play for
men, Nino Cerruti pour femme for women, Cerruti 1881 for men and
women, Cerruti Image for men and women, CerrutiSi, Cerruti 1881
black, pour femme Blanc, Eau d'Ete, and Amber.

All of the products designed and manufactured by Nino Cerruti
are currently being sold in different areas in the world. One
can find the products in Paris, Milan, London, Cosenza, Madrid,
Munich, Athens, Stockholm, Birmingham, Moscow, Riyadh, Hong
Kong, Tokyo, and New York, to mention but a few. The prices for
these products highly vary, making it important for you to know
how much you really can afford to spend for a piece of Nino
Cerruti's fashion items.

About The Author: James Philips is a staff member at

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