Thursday 14 May 2009

Calvin Klein - Fragrances And Fashion Clothing

The word 'provocative' is an appropriate adjective that could
refer to what the brand Calvin Klein is. In the world of
perfumes, Calvin Klein is best known for its signature Eternity
and Obsession perfumes. There is just so much about Calvin Klein
that made it capable of earning its top reputation as a brand
that pleases to the senses.

Calvin Richard Klein was born in 1942. Being a Jewish American,
he was raised as a typical kid in the immigrant community based
in the Bronx in the Big Apple (New York). The place was notably
also the breeding ground for other popular fashion designers of
this generation like Ralph Lauren and Robert Denning.

In 1968, Mr. Klein founded his coat business. From there, the
company called Calvin Klein Inc emerged. During the 1970s, the
popularity of Calvin Klein brand shot up with the launch to the
market of Calvin Klein jeans.

The very stylish casual denims helped elevate Mr. Klein into a
popular designer status. The feat was backed by an impressive
and very aggressive advertising scheme that helped further make
Calvin Klein popular and successful.

In the 1980s, Calvin Klein further diversified and expanded
into developing and selling other products other than what it
already had. In 1982, Calvin Klein earned the reputation of
coming out with under wears that impress.

The designer house dissolved the existing boundaries that
distinguish bikinis for men and for women. Specifically, the
design of the masculine underwear were integrated and applied to
the design of underwear for women, the result, an overwhelming

As for the perfumes, the trademark Calvin Klein names strived
to mark distinction. As always, the brand lived to its
reputation of being innovative and at the same time different.

Eternity and Obsession, as mentioned, were among the company's
headliners when it came to fragrances. CK Be and CK One were
also formulated and were made popular as both genders heavily
patronized the fragrances.

Calvin Klein fragrances is continually striving to launch more
scents and further get a bigger pie of the overall perfumes
market globally. As a matter of fact, Calvin Klein's perfumes
line is aggressively taking more initiatives and is aiming to
further lure more consumers.

Among the more popular initiatives is the quest to launch a
wider line of Calvin Klein perfumes for men, which is a segment
that has brought in a significant amount of revenue to the
company. Calvin Klein MAN is so far the latest perfume line that
is expected to bear better income and sales to the company's
perfume business.

On top of it all, Calvin Klein is also aggressive in its
strategies in other sectors of the business. The company's
accessories and fashion operations are showing off signs and
manifestations of bullishness. Just like the lines of underwear,
jeans and perfumes, Calvin Klein hopes the businesses would be
as successful.

Truly, Calvin Klein is undoubtedly one of the most popular and
top brands of perfumes and clothing. The brand has elevated its
namesake source, designer Calvin Klein into the iconic status in
the world of fashion.

About The Author: James Philips is a staff member at

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