How has the global economic crisis affected women's beauty
habits? The Los Angeles Times decided to tackle that
question over the weekend by looking into how spas in
Southern California have changed their offerings to match
consumers' budgets.
The verdict? 86 percent of spas are now offering shorter
sessions. Anything from makeup applications to full body
massages that used to be offered in just 60 or 90-minute
sessions can now be done in cheaper, 30-minute sessions.
As a result, most spas are reporting that visits are up 58
percent from 2009. This only means that an average woman
would still invest in a good form of relaxation offered to
them by these spas.
More research is showing that makeup also has an interesting
relationship with the economy. According to a 2008 study by
makeup brand L'Oreal, 63 percent of women surveyed had
skipped haircuts to save money but 90 percent said their
cosmetic purchases hadn't changed at all.
These same women reported a belief that wearing makeup gave
them an advantage in the workplace and helped them feel more
confident.
The fact of the matter is, women want to feel good no matter
what their bank account says. Most women think that makeup
will give them the looks and the confidence.
In the workplace, parties or formal events, women seems to
think that having makeup on will definitely make them shine.
It might be something as simple as buying a new lipstick or
trying out a new color, but it's what that product makes us
feel that counts.
Our advice? If you love a product, don't worry about what
the packaging says. You can splurge on an expensive eye
shadow but then top it off with the same drug store mascara
you've been wearing since you were 15.
You can also make it a goal to use up the last of a product
before you try out a new one. In uncertain times, doing one
small thing that makes you feel good can go a very long way.
The study by L'Oreal also pointed out that more women were
wearing neutral colors since the financial crisis. Most
women will prefer something basic that they can use every
day in every possible event of the week thus saving more.
The studies of L'Oreal has proven that women still invest in
looking good even in this looming economic crisis. Although
they still invest hundreds of dollars on makeup women today
seem to have valued the practicality of the makeup, focusing
more and more in its daily usage than luxury.
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