Tuesday 7 December 2010

Hollywood Smiles Influence Cosmetic Dentistry

A growing number of young people are undergoing cosmetic
dentistry procedures to imitate Hollywood stars.

Professor Jimmy Steele, of Newcastle University, has argued
that younger people are more likely to invest in cosmetic
dentistry as they want to achieve the perfect smile and look
like their celebrity idols.

Research led by the Newcastle University and the University
of Adelaide revealed that the younger generation is more
likely to complain about oral health problems such as issues
with their teeth and gums in comparison to older men and

Professor Steele said that these complaints have been
influenced by the media as youngsters are constantly exposed
to celebrities with straight, white smiles that appear

He said: "You only have to open some of the glossy magazines
to see pictures of famous people with perfect, unblemished
teeth, or features about cosmetic procedures, such as
bleaching. A large number of dental practices are now
offering bleaching."

Increasingly image-conscious young people are more likely to
have procedures such as teeth whitening which can be done in
a dentist's surgery through laser whitening or at home with
a customised mould that fits a person's teeth.

The research also found that the number of people who would
rather have teeth restored through cosmetic dentistry than
removed grew by three per cent between 1988 and 1998.

Britain's Got Talent winner Paul Potts was keen to take
advantage of the benefits of cosmetic dentistry after
emerging victorious from the reality show and bagging a
number one album.

The ex-mobile phone salesman told the Daily Mail that he
wanted to undergo cosmetic dentistry because he lacked
confidence in his smile due to a crack in one of his eye

He told the newspaper: "I'd like to deal with the teeth
because I do feel very self-conscious about them. It'd be
nice to feel less self-conscious and to be able to smile
with confidence.

"I'm not sure about veneers but I do want to get the crown
repaired. It would be nice to be able to smile naturally. I
feel very self conscious about it at the moment."

Athletes as well as entertainers are also likely to undergo
cosmetic surgery due to potential oral injuries sustained
while performing physical sports such as rugby, football or

Derbyshire cricket captain Luke Sutton and Derby County
defender Michael Johnson both share the same cosmetic
dentist after suffering sporting injuries which damaged
their smiles.

About the Author:

Elizabeth Street Dentist, SW1 provide a full range of
general, preventive and cosmetic dental treatments. Visit
the website http://www.dentistlondonsw1.co.uk/ now!

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